Plant-based business is booming.
Over the next 30 years, the plant-based good industry alone is predicted to grow 100 times over, reaching a massive US$1.4 trillion by 2050 [1]. And that doesn’t even account for strong industry leanings towards cruelty-free cosmetics, vegan tattoos, animal-friendly fashion, and even ethically-manufactured household cleaning products.
It’s a growth market, but even in fruitful times good marketing, brand awareness, and plenty of promotion are essential. Also, despite this popularity and a similarly impressive…