Member-only story
Plant-based business is booming.
Over the next 30 years, the plant-based good industry alone is predicted to grow 100 times over, reaching a massive US$1.4 trillion by 2050 [1]. And that doesn’t even account for strong industry leanings towards cruelty-free cosmetics, vegan tattoos, animal-friendly fashion, and even ethically-manufactured household cleaning products.
It’s a growth market, but even in fruitful times good marketing, brand awareness, and plenty of promotion are essential. Also, despite this popularity and a similarly impressive period of increase, vegans in the US still only account for somewhere between three and six percent of the population [2].
Pitching to the minority can be hard. Plant-based media outlets and social media target marketing are effective, but they can be expensive and often don’t account for the veg-curious. So what is an easy, cost-effective way to expand your reach and increase your business’s brand awareness? The answer is with a plant-based directory.
In this digital world, we demand all of your information in the palm of our hands. Social media, Google and apps make it possible to find almost anything, anytime. Mostly, this is a huge benefit, but it can also be restrictive.
